We live in times of transformation. PANTONE 17-3938 Very Peri is symbolic of the spirit of our current global age and the transition we are experiencing today. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the growing popularity of the metaverse, and the growing arts community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life in correspondence with color trends in the digital world and how together they manifest in the physical world and vice versa.