30 May Google’s Global Street Art
DISCOVER THE LARGEST OPEN-AIR ART GALLERY GLOBALLY WITH GOOGLE CULTURAL INSTITUTE’S INITIATIVE
Street art possesses a transient nature unlike other art forms. Exposed to varying weather conditions and showcased on backgrounds that limit viewer interaction, it remains elusive for many. Locating it demands being in the right city, neighborhood, or country since limited promotional and viewing avenues exist.
In a bid to grant street art a lasting presence, the Google Cultural Institute established the Google Street Art platform in 2014. This pioneering initiative maps street art worldwide and shares captivating narratives behind each masterpiece.
THE ESSENCE OF STREET ART
Once considered vandalism, street art has evolved into a celebrated global art form. Apart from engaging urban spaces in a dialogue, it endeavors to make art accessible at every nook and cranny.
Photo: Matt Marriot
Street art manifests in diverse styles, employing techniques and materials ranging from graffiti to murals, stencils, and stickers. Eminent figures like Banksy, Dface, Shepard Fairey, Blek le Rat, Jacek Tylicki, Saner, and Kobra have significantly contributed to its fame.
GOOGLE STREET ART: ENSURING ENDURING APPRECIATION
As the proprietor of Google Maps, a tool that unveils the remotest corners of the world, it comes as no surprise that Google sought to harness its vast database to foster cultural exploration.
With over 10,000 street artworks (and counting) from every corner of the globe, Google Street Art facilitates virtual travel, enabling users to encounter prominent street artists and their ingenious creations.
In collaboration with nearly ninety art organizations in thirty countries, Google Street Art explores artistic creativity, curates the collection, and amplifies the visibility of local street artists.
Moreover, the platform boasts captivating narratives from regions where street art thrives. These stories encompass profiles of leading artists, their creative processes, captivating gif art, and insightful audio tours, offering commentary about the art and its surroundings.
THE GOOGLE CULTURAL INSTITUTE’S MISSION
The Google Cultural Institute, a nonprofit organization, leverages technology and Google’s resources to create engaging products that educate people worldwide about art.
Its wide-ranging initiative collaborates with 1,400 cultural institutions across seventy countries, amassing a collection of 200,000 digital works, 7 million archival resources, and over 3,000 expertly curated online exhibitions.
Embark on a journey through the world’s streets with Google Street Art and unravel the captivating stories concealed within each artwork.